Privacy Policy

Controller of personal data

Brandie Technologies AB, reg. no. 559058-6250, duly organized and registered under the laws of Sweden with its registered address at Skeppsbron 8, 111 31 Stockholm (hereinafter ”we”, “our” or “us” ) is the data controller of personal information that we collect and manage. We processes personal data in accordance with the Swedish Personal Data Act (SFS 1998:204) (“PDA”) and, consequently, Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

When using our application and service, processing of personal data is made, as a general rule, after you have received information and given your consent to the processing of personal data.

The processing of personal data is made in accordance with, and based on Section 10 PDA. We process personal data for the purpose of providing, improving and developing our service. In addition, we process personal data for the purpose of complying with legal obligations, as well as preventing fraud and similar crimes.

Processing of personal data

The personal data we collect include first name, surname, e-mail address, address, contact details and IP address in connection with the use of our application and service.

The personal data is used by us for the performance of our Terms of Service, for marketing purposes, as a basis for statistics and for application and product development. The information may be used as a basis for us, and in some cases our partners, to customize the content of the application, service, advertisements and promotions.

The data is analyzed and grouped for the selection, prioritization and planning of contact with you. One or several markers are connected with the information regarding the type of customization of the service and marketing communication that may be directed towards you, so-called profiling.

As a user of our application and service, you agree to receive marketing information via mail, telephone, or e-mail and text messages, and through other digital channels. Marketing through e-mail and text messages is regulated in the Swedish Marketing Act (2008:486) and, consequently, the Unfair Commercial Practices Directive 2005/29/EC.

Personal data may be disclosed to our partners. Personal data is only disclosed to authorities when required by law or official order.

Retention of personal data

We keep your personal data during the ongoing contractual relationship and for some time thereafter, or in accordance with your given consent. The consent is valid until you revoke it, and does not cease if the service is not used. The consent is not dependent on any purchase of products or services.

Notwithstanding paragraph 3.1 above, we may keep your personal data in accordance with legal requirements, e.g., for seven (7) years due to accounting purposes according to the Accounting Act (SFS 1999:1078).

Removal of personal data

Personal data is deleted/depersonalized when the data no longer needs to be kept, with the exemption of personal data in user accounts with an ongoing activity.

Our use of personal data during the retention period is limited with regard to the purposes of the processing. Deleted or depersonalized data cannot be recovered.

Cookies and similar technologies

We use cookies and/or other similar technologies (“Automatic Data Collection”) to facilitate and improve the use of our application and service. When using Automatic Data Collection, we comply with the requirements set forth in the Act on electronic communication (SFS 2003:389).

We use cookies and/or information collected by default provided by Mixpanel: https://mixpanel.com

Cookies are small scripts used to store information on the web browser of a computer, mobile phone or other IT device. There are two kinds of cookies; persistent and session cookies. Persistent cookies are saved as a file during a longer period, while session cookies are temporarily placed on the computer, mobile phone or other IT device when a user is visiting a website. Session cookies disappear when the web browser is shut down.

We use Automatic Data Collection to collect and analyze data, inter alia, in order to receive information regarding application and service user patterns. Automatic Data Collection helps us improve our application and service, and ensures that it meets the needs of users.

We will not disclose any personally identifiable information about our use of Automatic Data Collection to third parties. The only information that may be disclosed is information that cannot be linked to individual users, inter alia, information relating to the number of users in connection with each campaign. Automatic Data Collection is stored a few days up to over a year, depending on how often you visit the application.

IT security measures

In our role as controller of personal data, we have implemented appropriate technical and organizational measures to safeguard your personal data that is being processed.

Request for personal data records

All users of our application and service have the right to revoke a consent, submit a request for personal data records or correction/deletion of any incorrect information without charge. A revocation of a consent shall be made in writing in accordance with paragraph 7.2.

In case you wish to submit a request for personal data records, revoke a previously given consent or correct/delete personal data, you may contact us by sending an e-mail to: info@brandie.in

This Privacy Policy was published in October 2016

Want to know more?

92% of consumers online trust content from friends and family above all other forms of brand messages.

Get in touch and start harnessing the power of digital Word of Mouth marketing.

Get in touch through the form or contact us at
info@brandie.in